An established service business that is invisible online
A business with a strong reputation through referrals finds that new prospects cannot find it in search, and the website no longer reflects the quality of its work.
Questions we would ask first
- Which services and customers are most valuable to grow?
- How do referred customers describe the business — and does the website say the same?
- What do people search for when they need this service?
Likely focus
Clarify positioning, rebuild key service pages around real customer questions, and establish technical and on-page SEO foundations.